The launch of the Billionaire Card represents a new approach to luxury financial services, where payment becomes an extension of lifestyle, access and brand identity.
Developed through a strategic collaboration between Billionaire, Insignia and Jacob & Co., the project was conceived for an ultra-high-net-worth audience seeking discretion, exclusivity and global recognition.
I led and supported the entire partnership deal, from the start to overseeing global project development, event management, and the after-sales experience, ensuring a seamless and consistent execution across every touchpoint of the client journey.