The launch of the Versace Haute Couture menswear project took place in Milan, within the private setting of the Gianni Versace Villa. Conceived as an exclusive presentation, the event marked a key moment in the evolution of the brand’s couture menswear vision.
I oversaw the global project expansion, coordinating strategic development across international markets while aligning creative direction, brand positioning and high-level partnerships. The launch served as a foundation for future global initiatives, reinforcing the maison’s presence within the ultra-high-end menswear landscape.